85 Andover St, Danvers, MA 01923
Phone: (978) 774-4077
This listing is sponsored by BRANDY BAND
One of Boston’s most requested wedding bands! Call Steve NOW!
978-453-3337
👰 About the Boutique
- It’s an award-winning bridal salon founded in 2005 by business partners Heidi and Lisa with a mission that “Every bride is beautiful.”
- Originally started in Middleton, MA, it moved to its current location on 85 Andover Street (Route 114) in Danvers, MA in 2009.
- The emphasis is on personalized, inclusive service — brides of all shapes, sizes, identities, ages and ethnicities are welcome, and stylists aim to make dress shopping fun, uplifting, and stress-free.
👗 What They Offer
- A wide selection of wedding gowns from multiple designers, with prices typically ranging from about $1,500 to $5,000 and an average around ~$2,100.
- On-site alterations by experienced seamstresses, so you can get your gown tailored right at the salon.
- Dresses aren’t limited to bridal — they also offer mother-of-the-bride/groom attire, special occasion looks, and accessories like veils and headpieces.
- They ask that brides book appointments to ensure one-on-one time with a stylist.
💬 Reputation & Reviews
- The boutique has excellent reviews (around 4.7 stars from hundreds of reviewers), with many customers praising the knowledgeable, patient, and friendly stylists and the comfortable, pressure-free shopping experience.
- Many reviewers note they felt supported through the whole process, from trying on gowns to making final decisions.
📍 Additional Info
- While the Danvers location is the main shop in Massachusetts, Bella Sera also has a presence in Salem, NH that offers bridal and formalwear services.
- They’re active on social media with a strong following, showcasing gowns and bridal moments on Instagram and Facebook.
💡 In summary: Bella Sera Bridal is regarded as one of the premier bridal boutiques in the Boston area and greater New England — known for its inclusive selection, excellent customer service, and full-service approach from fitting to alterations.
